Job Description
LaSalle Network has partnered with a Digital Marketing Agency in their search for an
Associate Director of Paid Media (Search & Social), here in downtown Chicago.
We are seeking a strategic and client-facing Associate Director of Paid Media to lead performance-driven campaigns across Google and Meta platforms.
This role is ideal for a subject matter expert who can both execute and confidently advise clients, guiding paid media strategy and driving measurable business results.
What You’ll Do: - Paid Media Strategy: Develop and lead full-funnel paid media strategies across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram) aligned to client goals
- Client Leadership: Serve as a trusted advisor to clients—presenting strategies, performance insights, and recommendations with confidence and clarity
- Campaign Oversight: Guide the execution, optimization, and scaling of paid search and paid social campaigns, ensuring best practices are followed
- Budget Ownership: Manage and allocate budgets to maximize efficiency, ROAS, and overall performance
- Performance Optimization: Analyze KPIs (CPA, ROAS, CTR, CVR) and drive continuous improvement through testing and optimization
- Audience Strategy: Build and refine audience segments using first-party data, lookalikes, and platform targeting capabilities
- Testing & Innovation: Lead A/B testing across creative, targeting, and bidding strategies to improve performance
- Team Leadership: Mentor junior team members and collaborate cross-functionally with creative, analytics, and account teams
What We’re Looking For: - 4+ years of hands-on experience in paid search (Google Ads) and paid social (Meta Ads)
- Deep platform expertise with the ability to speak confidently to strategy, execution, and performance
- Proven experience presenting to clients and translating complex data into clear, actionable recommendations
- Strong track record of optimizing campaigns to hit CPA/ROAS goals
- Experience with analytics tools (Google Analytics, platform reporting, etc.)
- Highly analytical with strong attention to detail
- Excellent communication and presentation skills
- Experience managing or mentoring team members
Our client has a flexible, hybrid schedule of three days in, two days remote.
This position pays $115k-$125k based on experience and offers a full suite of benefits including medical, dental, and vision insurance, along with PTO and 401k.
If this position sounds like a fit for you, apply today!
Missy Stella
Sr. Marketing Recruiter
LaSalle Network
#LI-MS12
LaSalle Network is an Equal Opportunity Employer m/f/d/v. LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets.
Job Tags
Permanent employment, Temporary work, Remote work, Flexible hours