Job Description

Quality Branded restaurant group is seeking a Director of Marketing!

The Director of Marketing is a key member of the leadership team responsible for developing and executing brand, marketing, and communications strategies that drive guest traffic, increase revenue, and enhance brand equity across Quality Branded. This role oversees digital, social, PR, partnerships, and local store marketing, ensuring that each concept remains competitive while staying true to its unique identity. The Director works closely with Operations, Culinary, and Finance to align marketing initiatives with business objectives and guest experience standards.

Key Responsibilities: 

Brand & Strategy

• Define and refine brand positioning and storytelling for each restaurant concept.
• Develop annual marketing plans, campaigns, and budgets to drive sales growth and guest engagement.
• Ensure all creative and messaging are consistent with the company’s brand standards and values.

Digital & Guest Engagement

• Lead digital marketing efforts, including website, email marketing, loyalty programs, SEO/SEM, and paid media.
• Oversee social media strategy and content creation to build strong online communities and engagement.
• Leverage guest data and analytics to personalize outreach and measure ROI on campaigns.

Public Relations & Partnerships

• Manage PR strategy and relationships with media, influencers, and industry partners to generate coverage and awareness.
• Identify and negotiate strategic partnerships, sponsorships, and collaborations to enhance visibility and reach.
• Act as a brand ambassador, representing the group at industry events and community activations.

Local Store & New Openings

• Develop and execute local marketing plans to drive awareness and traffic for each unit.
• Partner with Operations on neighborhood engagement, promotions, and activations tailored to each market.
• Lead go-to-market strategies for new restaurant openings, including launch campaigns, media outreach, and opening events.

Team Leadership & Development

• Build and manage a marketing team, including digital, design, and PR functions.
• Foster collaboration between marketing, operations, and culinary teams.
• Manage relationships with external agencies, photographers, and freelancers to ensure high-quality, cost-effective execution.

Position Requirements:

• Passion for hospitality, food, and guest experience.
• Strong brand-builder with an eye for design and storytelling.
• Results-driven with strong analytical and data interpretation skills.
• Collaborative leader able to thrive in a fast-paced, multi-unit environment.

Knowledge, Skills and Attributes:

• Bachelor’s degree in Marketing, Communications, or related field; advanced degree preferred.
• 8–10+ years of progressive marketing experience, with at least 3–5 in hospitality, restaurant, or consumer-facing lifestyle brands.
• Proven success in driving traffic and revenue growth through integrated marketing campaigns.
• Strong understanding of digital marketing, analytics, and guest loyalty programs.
• Excellent leadership, project management, and communication skills.
• Creative thinker with the ability to balance innovation with operational realities.

Quality Branded is a Midtown-based restaurant group in New York City, founded by Michael Stillman in 2006. The group is comprised of Manhattan staples and fixtures in the city’s dining landscape: Smith & Wollensky NYC, Quality Meats, Quality Italian, Quality Bistro, Don Angie, Zou Zou’s & Chez Zou, Bad Roman, San Sabino, Twin Tails and Limusina. Quality Branded is known for its buzzy, energetic spaces, warm hospitality, signature dishes, and tableside flair.

Quality Branded provides equal opportunity with regard to all terms and conditions of employment.

Job Tags

Full time, Freelance, Local area

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