Job Description

Job Title:

Director, Brand Marketing

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click  here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

About the Job:

As our brand scales, we are evolving our marketing leadership to ensure both our product and our overarching brand narrative receive dedicated focus. Director of Brand Marketing is responsible for our larger cultural footprint, overarching campaign strategy, and macro brand identity.

In this role, you will be responsible for defining the thematic roadmap for the brand, managing the overarching brand marketing budget, and deciding how and where we deploy campaigns throughout the year. You will lead community programs/ partnerships and general content strategy while overseeing a team of functional and day-to-day channel owners of our social and influencer programs. Your role is to provide the strategic "north star," guide their content strategy, manage the overarching budget, monthly, quarterly, and annual reporting, and fuel the cross-functional integration of brand thinking. 

What you’ll be responsible for:

• Brand Strategy & Thematic Campaign Planning (40%)
  • Campaign Support & Execution: Oversee brand-driven campaign intention, concepting, and executions across all channels. Decide how and where we add campaigns throughout the year to build a larger brand story.
  • Budget & Priority Tactic Lead: Fully manage the brand marketing budget and serve as the point of contact for key organizational initiatives, fueling an internal push towards larger cross-functional objectives.
  • Brand Identity & Analytics: Continually refine and distribute knowledge about brand positioning across the organization. Support improvements in brand measurement, including various qualitative and quantitative sources. 
  • Wholesale and Retail Planning: Lead in developing strategies to help Bombas show up the right way in existing and new retail channels, as well as programming and team training in our owned stores. 
• Partnerships, Activations & Omni-channel Integration (30%)
• • Strategic Partnerships, Sampling, and Giveaways: Responsible for identifying targeted sampling and collaboration opportunities against company objectives. You will find the right properties, places, and partners we should engage with to build our larger story - and develop tracking and measurement tools. 
  • TV/OTT: Support bi-annual spot development from concept to execution and flighting.
  • Cross-Functional Alignment: Liaise with Acquisition and Retention Teams to align objectives, identifying opportunities to partner, optimize, and improve (e.g., offline, audio mailer, paid social, YouTube, automated emails).
• Content Strategy & Team Leadership (30%)
• • Strategic Guidance vs. Functional Ownership: Set the overarching content strategy and scale the influencer/ambassador practice. Support the growth of our functional channel owner,  ensuring they have the systems, processes, training, and cross-functional relationships needed to perform their best work.
  • Opportunistic Channel Exploration: Proactively identify and test opportunities with platforms like Pinterest and Reddit to engage target customers where they are.
  • Mission Integration: Continue to center our mission in our work, making sure that Brand at Bombas is synonymous with our efforts in the homeless population.

What we’ll love about you:

• Proven experience in executing brand strategy, positioning, creative development, and multi-channel campaigns at scale with measurable impact.
• You are an outstanding team player with a positive, can-do attitude and a willingness to give and receive feedback.
• You possess strong team leadership skills, with the ability to mentor and manage internal and external resources effectively, knowing how to empower functional channel owners without micromanaging.
• Exceptional cross-functional communication skills and ability to lead teams through ambiguous conversations.
• You are culturally savvy, curious, and open to new methodologies, tools, and brand-building approaches.
• Deep passion for branding, cultural awareness, and an experimental mindset.

What you’ll love about us:

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you’ll bring:

• 8+ years of experience in brand marketing, brand strategy, or a closely related field
• Proven experience managing macro brand budgets, high-level partnerships, and full-funnel campaign execution.
• Experience managing and mentoring functional experts (like Social/Influencer managers), with a clear track record of guiding overarching content strategy.

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to  manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $140,000 and $168,000/year . However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to  [email protected] . Only requests related to accommodations will be responded to.

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