This is a remote position.
ONLY APPLY IF YOU CAN SHARE A BRAND MESSAGING GUIDE YOU'VE DEVELOPED INCLUDING ALL 5 POINTS LISTED BELOW.
We're looking to hire a B2B brand copywriter who knows how to develop and write a comprehensive brand messaging guide.
You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.
You must have a proven track record delivering:
1. Brand positioning statement: The foundational "who we are, for whom, and why it matters" declaration that anchors everything else.
2. Brand voice and tone: Adjectives and rules that define how the brand sounds (e.g., direct, confident, no jargon) plus examples of on-brand vs. off-brand language.
3. Key messages by audience: Tailored talking points for each distinct audience segment, since the same truth lands differently depending on who's reading.
4. Taglines and naming conventions: Approved use of brand terms, trademarks, and signature phrases.
5. Core value proposition: The primary reason a client chooses you over alternatives, stated simply and compellingly.
What we're looking for:
Please apply with a link to a brand messaging guide you've developed. Blog posts, case studies, and social media posts will not be accepted.
About Us
The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We're currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.
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